Hi! I’m Anoopa John, a Branding and Graphic Designer with over 15 years of experience in crafting brands and building design systems.
Since 2015, I’ve run my independent design practice, partnering with organisations of all sizes—from startups to established brands—to create impactful visual identities and thoughtful design solutions that align with their goals. Whether I’m working in hospitality, education, technology, or law, I’m driven by the belief that design is as much about solving problems as it is about storytelling.
I’ve worked both in agencies and independently, always seeking opportunities to tackle new challenges and evolve my approach. I prioritize creating design environments that nurture collaboration and bring the best ideas to life.
When I’m not designing, you’ll find me contributing to The Hard Copy, experimenting in the kitchen, or getting lost in museums.
Let’s Work Together
If you’re looking for a designer who loves creating thoughtful, impactful work, let’s connect. You can reach me at hello@anoopajohn.com or @anoopajohn
Selected Works
Educational Materials for Kindergartners [link]
Created engaging textbooks and activity books, blending creativity with education to make learning fun and accessible.
Open-Source Annotation Tool for Archives
Designed a prototype tool for cultural researchers to annotate and interact with archival objects.
Branding and design system for Developmental Consultancy [link]
Developed the visual identity and online presence for an organization supporting communities in conflict-affected regions.
Services
Strategy
• Design audit and research
• Competition and industry analysis
• Design and user research
• Brand aesthetic and perception analysis
• Brand and product experience
• Content strategy and brand naming
• Competition and industry analysis
• Design and user research
• Brand aesthetic and perception analysis
• Brand and product experience
• Content strategy and brand naming
Design
• Branding, identity design, and design systems
• Packaging design
• User interface design for websites and apps
• Editorial design (books, annual reports, posters)
• Packaging design
• User interface design for websites and apps
• Editorial design (books, annual reports, posters)
Project
• End-to-end project management
• Curating and leading skill-specific design teams
• Curating and leading skill-specific design teams
Industries & Selected Clients
Education, Research and Non-Profit
National Centre for Biological Sciences
Archives at NCBS
The Circle India
Ashoka Foundation
Rohini Nilekani Philanthropies
Archives at NCBS
The Circle India
Ashoka Foundation
Rohini Nilekani Philanthropies
Consultancies
Wipro
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law
Media & Publication
The Hard Copy
PCM Publications / Vision Books
H&C Book Store
Jacaranda Literary Agency
PCM Publications / Vision Books
H&C Book Store
Jacaranda Literary Agency
Pharma
Cipla
Fashion & Lifestyle
Varana
Aditya Birla Group
Himatsingka Seide
Aditya Birla Group
Himatsingka Seide
Food
PepsiCo
CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)
CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)
Culture, Gaming, Entertainment
Games24x7
Tech, Ed-tech
Hurix / Kitaboo
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro
Hospitality
Antara River Cruises
Academia
post-grad degrees
MA in Graphic Branding & Identity • London College of Communication
University of the Arts London
University of the Arts London
MA in History of Art • Stella Maris College
University of Madras
University of Madras
under-grad degree
BA in History of Art • Stella Maris College
University of Madras
University of Madras
Workshops, Talks, and Panels
Over the years, I have had the privilege of conducting design workshops, delivering talks, and serving as a jury member for graduate students.
• Jury Panel for Graduation Project Evaluation at NIFT Bangalore, May 2024
• Expert talks on Publication Design at NIFT Bangalore, June 2023
• The Logo Launch event for the Archives at NCBS, November 2021
• Visual Communication Workshop at the National Centre for Biological Sciences, June 2019
Areas of Interest
• Design for learning, social mobility, accessibility
• Art, art history, art criticism
• Speculative design
• Brand design, strategy
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
• Art, art history, art criticism
• Speculative design
• Brand design, strategy
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
Lately, I've been trying to collect my thoughts around these interests in my blog, One Eighty Degrees.
Why I Do This
I thrive on projects that balance creativity and strategy—especially in areas like education, cultural preservation, and sustainability. My work is driven by the belief that design can make a difference, and I’m always looking for opportunities to collaborate on meaningful projects.
I also share my thoughts on these ideas on my blog, One Eighty Degrees, where I write about design, culture, and the stories behind the work I create.
Outside Office Hours
In my free time, I make jams and cakes, or catch up on reading the pile of books that are always around me. It’s usually fantasy, and occasionally, a few carefully picked non-fiction titles. (Find my pile count at GoodReads)
When I get breaks in between my projects, I make travel plans. With a deep interest in art, architecture and design history, these plans take me to places of historical importance, on long walks in old cities, and to museums.
