Hello!
I'm Anoopa. I'm a design and brand consultant with 15+ years of experience shaping how organisations present themselves, tell their stories, and connect with their audiences.
Since 2015, I’ve run an independent practice, leading brand identity, editorial, and digital design projects (often from the ground up). I usually come on board early in the process – working with teams to define brand direction, evaluate existing systems, and align design with long-term business goals.
My focus is on brand strategy and identity systems, and I especially enjoy projects where storytelling plays a central role; whether that’s through a visual identity, a website, or a long-form publication.
I hold an MA in Graphic Branding & Identity from LCC. I also consult with The Hard Copy as a designer, writer, and researcher.
Lately, I’ve been taking on more strategic and leadership roles; particularly in brand strategy and direction and creative operations. Often working closely with writers, researchers, and developers to bring those ideas to life.
My focus is on brand strategy and identity systems, and I especially enjoy projects where storytelling plays a central role; whether that’s through a visual identity, a website, or a long-form publication.
I hold an MA in Graphic Branding & Identity from LCC. I also consult with The Hard Copy as a designer, writer, and researcher.
Lately, I’ve been taking on more strategic and leadership roles; particularly in brand strategy and direction and creative operations. Often working closely with writers, researchers, and developers to bring those ideas to life.
Let’s Work Together
Reach me at hello@anoopajohn.com or @anoopajohn, especially if you’re building something complex, creative, or in need of clarity.
Selected Works
Educational Materials for Kindergartners [link]
Created engaging textbooks and activity books, blending creativity with education to make learning fun and accessible.
Open-Source Annotation Tool for Archives
Designed a prototype tool for cultural researchers to annotate and interact with archival objects.
Branding and design system for Developmental Consultancy [link]
Developed the visual identity and online presence for an organization supporting communities in conflict-affected regions.
Services
Strategy
• Design audit and research
• Competition and industry analysis
• Design and user research
• Brand aesthetic and perception analysis
• Brand and product experience
• Content strategy and brand naming
• Competition and industry analysis
• Design and user research
• Brand aesthetic and perception analysis
• Brand and product experience
• Content strategy and brand naming
Design
• Branding, identity design, and design systems
• Packaging design
• User interface design for websites and apps
• Editorial design (books, annual reports, posters)
• Packaging design
• User interface design for websites and apps
• Editorial design (books, annual reports, posters)
Project
• End-to-end project management
• Curating and leading skill-specific design teams
• Curating and leading skill-specific design teams
Industries & Selected Clients
Education, Research and Non-Profit
National Centre for Biological Sciences
Archives at NCBS
The Circle India
Ashoka Foundation
Rohini Nilekani Philanthropies
Archives at NCBS
The Circle India
Ashoka Foundation
Rohini Nilekani Philanthropies
Consultancies
Wipro
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law
Media & Publication
The Hard Copy
PCM Publications / Vision Books
H&C Book Store
Jacaranda Literary Agency
PCM Publications / Vision Books
H&C Book Store
Jacaranda Literary Agency
Pharma
Cipla
Fashion & Lifestyle
Varana
Aditya Birla Group
Himatsingka Seide
Aditya Birla Group
Himatsingka Seide
Food
PepsiCo
CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)
CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)
Culture, Gaming, Entertainment
Games24x7
Tech, Ed-tech
Hurix / Kitaboo
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro
Hospitality
Antara River Cruises
Academia
post-grad degrees
MA in Graphic Branding & Identity • London College of Communication
University of the Arts London
University of the Arts London
MA in History of Art • Stella Maris College
University of Madras
University of Madras
under-grad degree
BA in History of Art • Stella Maris College
University of Madras
University of Madras
Workshops, Talks, and Panels
• Jury Panel for Graduation Project Evaluation at NIFT Bangalore, May 2024
• Expert talks on Publication Design at NIFT Bangalore, June 2023
• The Logo Launch event for the Archives at NCBS, November 2021
• Visual Communication Workshop at the National Centre for Biological Sciences, June 2019
Areas of Interest
• Design for learning, social mobility, accessibility
• Art, art history, art criticism
• Speculative design
• Brand design, strategy
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
• Art, art history, art criticism
• Speculative design
• Brand design, strategy
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
Come read my notes at One Eighty Degrees.
Outside Office Hours
In my free time, I make jams and cakes, or catch up on reading the pile of books that are always around me. It’s usually fantasy, and occasionally, a few carefully picked non-fiction titles. (Find my pile count at GoodReads)
When I get breaks in between my projects, I make travel plans. With a deep interest in art, architecture and design history, these plans take me to places of historical importance, on long walks in old cities, and to museums.
