Experience
Over the years, I've had the privilege of collaborating with a diverse array of clients, spanning from large enterprises to budding startups. As an independent practitioner, I possess the flexibility to adapt my skills to fulfil the unique design needs of various organisations, both in for-profit and not-for-profit sectors, and work with both individuals and consultancies, and finding design solutions for analogous and digital challenges.
Previously, I worked as a Senior Designer at Ray+Keshavan | Brand Union (presently, Design Bridge and Partners), under the creative leadership of Sujata Keshavan. Throughout this tenure, I worked closely with esteemed branding professionals such as Meeta Malhotra, Arvind Hegde, Samya Deb, and Dan Ellis, alongside a diverse team of talented designers and strategists.
Since 2019, in addition to my studio practice, I've also been working with Meeta Malhotra as a part-time designer, writer, and researcher for her Indian design publication, The Hard Copy.
You can read some of my writing here:
Services
As an independent design practice, I’ve honed many skills over the years and I offer a range of services. I can tailor my service offerings to meet the demands of your team or organisation, and I offer a very hands-on approach to the overall design process.
Strategy
• design audit and research
• competition and industry analysis
• design and user research
• brand aesthetic and perception analysis
• brand or product experience
• content strategy and naming
• competition and industry analysis
• design and user research
• brand aesthetic and perception analysis
• brand or product experience
• content strategy and naming
Design
• branding, identity design, and design system {the full visual language}
• packaging design
• user interface designs for websites and apps
• editorial design {books, annual reports, posters}
• packaging design
• user interface designs for websites and apps
• editorial design {books, annual reports, posters}
Project
• end-to-end project management
• building skill-specific design teams
• building skill-specific design teams
Industries & Selected Clients
Education, Research and Non-Profit
National Centre for Biological Sciences
Archives at NCBS
The Circle India
Ashoka Foundation
Rohini Nilekani Philanthropies
Archives at NCBS
The Circle India
Ashoka Foundation
Rohini Nilekani Philanthropies
Consultancies
Wipro
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law
Media & Publication
The Hard Copy
PCM Publications / Vision Books
H&C Book Store
Jacaranda Literary Agency
PCM Publications / Vision Books
H&C Book Store
Jacaranda Literary Agency
Pharma
Cipla
Fashion & Lifestyle
Varana
Aditya Birla Group
Himatsingka Seide
Aditya Birla Group
Himatsingka Seide
Food
PepsiCo
CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)
CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)
Culture, Gaming, Entertainment
Games24x7
Tech, Ed-tech
Hurix / Kitaboo
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro
Hospitality
Antara River Cruises
Areas of Interest
• Design for learning, social mobility, accessibility
• Art, art history, art criticism
• Speculative design
• Brand design, strategy
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
• Art, art history, art criticism
• Speculative design
• Brand design, strategy
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
Lately, I've been trying to collect my thoughts around these interests in my blog, One Eighty Degrees.
Academia
post-grad degrees
MA in Graphic Branding & Identity • London College of Communication
University of the Arts London
University of the Arts London
MA in History of Art • Stella Maris College
University of Madras
University of Madras
under-grad degree
BA in History of Art • Stella Maris College
University of Madras
University of Madras
Workshops, Talks, and Panels
Over the years, I have had the privilege of conducting design workshops, delivering talks, and serving as a jury member for graduate students.
• Jury Panel for Graduation Project Evaluation at NIFT Bangalore, May 2024
• Expert talks on Publication Design at NIFT Bangalore, June 2023
• The Logo Launch event for the Archives at NCBS, November 2021
• Visual Communication Workshop at the National Centre for Biological Sciences, June 2019
Outside Office Hours
In my free time, I make jams and cakes, or catch up on reading the pile of books that are always around me. It’s usually fantasy, and occasionally, a few carefully picked non-fiction titles. (Find my pile count at GoodReads)
When I get longer breaks in between my projects, I plan holidays. My holidays are usually to places of historical importance (with a side of beach, if I’m lucky). I'm a sucker for long walks in old cities and perusing artifacts in museums.
