Over the years, I've had the privilege of collaborating with a diverse array of clients, spanning from large enterprises to budding startups. As an independent practitioner, I possess the flexibility to adapt my skills to fulfil the unique design needs of various organisations, both in for-profit and not-for-profit sectors, and work with both individuals and consultancies, and finding design solutions for analogous and digital challenges.
Previously, I worked as a Senior Designer at Ray+Keshavan | Brand Union (presently, Design Bridge and Partners), under the creative leadership of Sujata Keshavan. Throughout this tenure, I worked closely with esteemed branding professionals such as Meeta Malhotra, Arvind Hegde, Samya Deb, and Dan Ellis, alongside a diverse team of talented designers and strategists.
Since 2019, in addition to my studio practice, I've also been working  with Meeta Malhotra as a part-time designer, writer, and researcher for her Indian design publication, The Hard Copy.
As an independent design practice, I’ve honed many skills over the years and I offer a range of services. I can tailor my service offerings to meet the demands of your team or organisation, and I offer a very hands-on approach to the overall design process.

• design audit and research
• competition and industry analysis
• design and user research
• brand aesthetic and perception analysis
• brand or product experience
• content strategy and naming
• branding, identity design, and design system {the full visual language}
• packaging design
• user interface designs for websites and apps
• editorial design {books, annual reports, posters}
• end-to-end project management
• building skill-specific design teams
Industries & Selected Clients
Education, Research and Non-Profit
National Centre for Biological Sciences
Archives at NCBS
The Circle India
PCM Publications / Vision Books
H&C Book Store
Ashoka Foundation
Rohini Nilekani Philanthropies

Adroit Associates
Landor Singapore
Done & Partners
Sanan Law

Media & Publication
The Hard Copy
Jacaranda Literary Agency

Fashion & Lifestyle
Aditya Birla Group
Himatsingka Seide

CGH Group / Pandhal Cake Shop
Mavalli Tiffin Rooms (MTR)

Culture, Gaming, Entertainment

Tech, Ed-tech
Hurix / Kitaboo
TCS / Digitate / Ignio
Hebbale Labs / KodePro

Antara River Cruises
Areas of Interest
• Design for learning, social mobility, accessibility
• Art, art history, art criticism
• Speculative design
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
Lately, I've been trying to collect my thoughts around these interests in my blog, One Eighty Degrees
I graduated from London College of Communication in 2011 with a Master’s Degree in Graphic Branding & Identity. I also have a Master’s and Bachelor’s Degree in Art History from Stella Maris College (University of Madras).
Workshops, Talks, and Panels
Over the years, I have had the privilege of conducting design workshops, delivering talks, and serving as a jury member for graduate students. 
• Jury Panel for Graduation Project Evaluation at NIFT Bangalore, 2024
• Expert talks on Publication Design at NIFT Bangalore, 2023
• The Logo Launch event for the Archives at NCBS, 2021
Visual Communication Workshop at the National Centre for Biological Sciences, 2019
Outside Office Hours
In my free time, I make jams and cakes, or catch up on reading the pile of books that are always around me. It’s usually fantasy, and occasionally, a few carefully picked non-fiction titles.
When I get longer breaks in between my projects, I plan holidays. My holidays are usually to places of historical importance (with a side of beach, if I’m lucky). I'm a sucker for long walks in old cities and perusing artifacts in museums.
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